Sat, May 15, 1:00pm - 3:00pm Eastern Time
Brand Storytelling: Creating A Powerful Story That Inspires
“Marketing is no longer about the stuff you make, but the stories you tell.” - Seth Godin
Traditional marketing is dead. Consumers today are highly skeptical of corporate-style disruption advertising. In the age of Instagram and direct-to-consumer commerce, you build a brand by building a following first. But how do you rise above the noise to attract these passionate fans? Start with a great story.
A brand story with the right emotional appeal can transform a casual customer into a lifelong evangelist. Today, every brand needs to know how to tap the power of storytelling to reach their ideal customers, employees, and investors.
In this workshop, you’ll learn how to connect with your audience and get them to believe in your story. Exercises will give you the frameworks and tools to hone in on the most compelling story for your specific business or organization.
You’ll walk away with a powerful brand story that you can start implementing right away on your website, your social media, your email marketing, and other channels.
This course is available for "remote" learning and will be available to anyone with access to an internet device with a microphone (this includes most models of computers, tablets). Classes will take place with a "Live" instructor at the date/times listed below.
Upon registration, the instructor will send along additional information about how to log-on and participate in the class.
Still have questions? Ask the community.
Online Class Livestream
Atlanta, Georgia Online
Online Class Livestream
Registered participants will be notified 24 hours in advance of this program with information on how to log in to the Zoom Meeting Room and other tools you’ll need for the session.
General Assembly is a pioneer in education and career transformation, specializing in today’s most in-demand skills. The leading source for training, staffing, and career transitions, we foster a flourishing community of professionals pursuing careers they love.
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