Brand Storytelling: Creating a Powerful Story
- All levels
- 18 and older
- $55
- Online Class Livestream, Online, MA
- 2 hours
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Brand Storytelling: Creating a Powerful Story that Inspires
“Marketing is no longer about the stuff you make, but the stories you tell.” - Seth Godin
Traditional marketing is dead. Consumers today are highly skeptical of corporate-style disruption advertising. In the age of Instagram and direct-to-consumer commerce, you build a brand by building a following first. But how do you rise above the noise to attract these passionate fans? Start with a great story.
A brand story with the right emotional appeal can transform a casual customer into a lifelong evangelist. Today, every brand needs to know how to tap the power of storytelling to reach their ideal customers, employees, and investors.
In this workshop, you’ll learn how to connect with your audience and get them to believe in your story. In-class exercises will give you the frameworks and tools to hone in on the most compelling story for your specific business or organization.
You’ll walk away with a powerful brand story that you can start implementing right away on your website, your social media, your email marketing, and other channels.
Takeaways
Preparation
If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.
In any event where a customer wants to cancel their enrollment and is eligible for a full refund, a 5% processing fee will be deducted from the refund amount.
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General Assembly
Online
Online Class Livestream
Online, Massachusetts Online
Online Class Livestream
Online, Massachusetts
Registered students will be notified 48 hours in advance of this program with information on how to log in to the Zoom webinar and Slack messaging apps.
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