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Authentic Copywriting for Your Business

  • All levels
  • 18 and older
  • $250
  • Remote Online, Online, CA
  • 6 hours

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  • $250
  • GA San Diego (Remote Online) @ Remote Online, Online, CA 00000
  • 6 hours

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Class Description

Description

What you'll learn in this business training:

Do you want to write better copy for your brand? This workshop will help you to deconstruct your own copywriting and brand narratives that are holding back your business, marketing campaigns, and branding. With interactive discussions, group exercises, and real-time feedback from the instructor, students will develop their own brand copywriting narrative, learn from real-world copywriting case studies, and discover the value in developing their own authentic business copywriting voice.

This workshop will analyze the copywriting of the largest brands in the world from Twitter to Basecamp to Bumble to Fenty to Tesla. Whether you’re working for a company or a want to work on your own business, this workshop will help you write copy that pops. You will learn how to write in order to grow your audience, customer-base, and community. Students will also learn copywriting calls-to-action that work, and how to avoid common mistakes in branding your business. You’ll walk away with a new approach to writing copy and branding.

Takeaways

  • Discover the secrets of copywriting success from the leaders in the modern economy
  • Learn to avoid common mistakes and how to critique your own work
  • Create word of mouth marketing and own your authentic story on social media
  • Analyze key social media copywriting examples from Facebook, Twitter, YouTube, TikTok, and LinkedIn
  • Learn an adaptive authentic storytelling framework for your business
  • Write copy that we will critique as a group - together during this workshop
  • Understand the difference between branding and copywriting, and how the two work together in marketing

This is an interactive workshop - bring your notepad, planner, or writing device!

Preparation

Important Details:

  • You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection
  • Pre-work and course set up information will be emailed to all students signed up around 24 hours before (and again an hour before) your course launches
  • Each individual course participant must have purchased a ticket
School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

Refund Policy

If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.


In any event where a customer wants to cancel their enrollment and is eligible for a full refund, a 5% processing fee will be deducted from the refund amount.

Reviews of Classes at General Assembly (2,637)

(4.3-star rating across 2,637 reviews)
  • Authentic Copywriting for Your Business

    Reviewed by Amanda W. on 10/31/2020
    Overall I really enjoyed the instructor, but felt it was reviewing a lot of 101 marketing and not so much the art of copywriting itself. I feel we could have benefited more from a workshop style where we are reviewing actual texts. We did do some workshopping, but I thought we do more. I am quite advanced in PR and marketing so much of the delivery of the course I already new.
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General Assembly

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