Michael Rovner & Brian O'Connor

Teaches at General Assembly

Michael Rovner's career began with The New York Times and has launched five national magazines. He works closely with brands and their agencies to develop editorial products with an eye to KPIs. Michael writes the Content Concierge column for Inc.com.

Brian O'Connor former editor at Men’s Fitness who has launched several digital magazines for national brands, Brian oversees editorial strategy, brand positioning and voice.