Julie Fredrickson began her career with the launch of Coutorture Media, a network of fashion websites that was acquired by Sugar Inc. Post acquisition, Fredrickson became Sugar Inc’s Affiliate Network Manager where she oversaw the growth of Sugar’s syndication & distributed content partnerships across their online media, web publishing and social platforms. As an independent marketing director she has created digital strategies for Pepsi, Tropicana, SoBe, Patron and Equinox Fitness Clubs. Most recently she served as Ann Taylor’s Manager of Digital and Social Marketing where she oversaw the iconic American sportswear’s digital branding. In addition to her work as CEO of playAPI, a platform for creating social games and applications, she is the Director of Marketing at ALLDAYEVERYDAY.
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